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13. What is the lead time for video production?

It really depends on the scale and complexity of what is required. Taking a 5-minute commercial production as an example:

  • Pre-production may take about 2 to 4 weeks which includes research, scriptwriting, casting and sourcing.
  • Filming may take 3 to 5 days.
  • Post-production editing may take 1 to 2 weeks before final delivery.

Setting aside 4 to 6 weeks from project confirmation to final delivery is highly recommended.

12. Do you create interactive content?

Not all of our projects are ‘traditional’ video or animation. In the past few years we’ve created phone apps, clickable animations, and interactive training courses where the viewer determines the outcome of the storyline. We’re more than happy to take a brief and provide costs, and advise where we think the project would benefit from additional expertise from our partner agencies.

11. Can you make our video go ‘viral’?

There’s no guarantee of what makes video content go ‘viral’ and we’d be wary of any organisation that promises to achieve this. However we’re happy to offer advice on distributing your content to the widest possible audience, and can recommend some of our trusted collaborators who specialise in SEO and social media if you wanted to explore this further.

10. Do you keep copies of your projects?

We generally keep backup copies of any footage and project files for a minimum of four years. We’re happy to revisit and update older projects – for example if you have changed your branding or want to update facts and figures about your business. If there are concerns about data sensitivity we’re happy to delete all our copies of the media on completion of the project.

8. What kind of equipment do you use?

We film everything on professional broadcast-quality 4K video cameras and use additional kit – such as radio mics, lighting kit, or green screen – where appropriate. We continually invest in new kit and software to keep up-to-date with the rapidly changing standards of the industry.