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13. What is the lead time for video production?

It really depends on the scale and complexity of what is required. Taking a 5-minute commercial production as an example:

  • Pre-production may take about 2 to 4 weeks which includes research, scriptwriting, casting and sourcing.
  • Filming may take 3 to 5 days.
  • Post-production editing may take 1 to 2 weeks before final delivery.

Setting aside 4 to 6 weeks from project confirmation to final delivery is highly recommended.