82%* of Internet traffic in 2022 goes to video consumption.
With the ability to broadcast without the control of traditional gatekeepers, the power to reach your target audience is literally at your fingertips. But as media platforms continue to breakthrough and churn out new algorithm formulas, video publishing becomes a never-ending cat and mouse game for brands and publishers.
*According to Cisco’s report
Don’t take our word for it, take theirs:
Are you creating videos that are relevant to your target audience?
With our experience working with brands, we possess a clear edge over other video production companies in Singapore. Led by a seasoned producer with over 15 years of practice, Brandcore’s Video Production team has also produced various types of videos for various purposes on multiple platforms, ranging from traditional OOH displays to modern day apps like TikTok.
By engaging us, you not only engaging a professional Video Production House, but also a team of branding experts. Not sure what would work for your brand? Send us an enquiry – coffee’s on us!
Frequently Asked Questions
We get this a lot, but before we go into the details on how much video production in Singapore costs, keep in mind that Brandcore begins with your brand in mind first. We start by working on answering how the video serves your brand before proposing the idea, so to ensure that our proposed production caters to your branding needs.
That said, what typically affects the cost of a video are:
- Our involvement in planning and writing
- Duration of time for filming, and number of people involved in the shoot
- Our involvement in the casting process, if talents are involved
- How complicated the video would be to edit, if there are animated elements involved
- How many videos would we be producing
However, know that you do not have to answer these on your own. We are not your typical video production house in Singapore. We can help to assess what your needs are before coming up with a proposal.
Video production is basically broken down into 3 basic steps:
Pre-production: Brandcore would first work with you to learn about your brand and your business needs, then work on defining what you would like the video to do for you. Some basic things we would define could be : Who is your target audience? Are there any KPIs you would like to hit with the video?
We would then propose a suitable platform, whether online or offline, traditional or social, and provide a detailed pitch on the video we would produce. Once you have approved our plans, we would start work. This might involve writing, logistics and planning, or even casting, if the production requires it.
Production: This would be when we start to involve the cameras, light and sound. Most people think of this step whenever they think about video production. Our team would handle everything that is involved with making your footage look and sound good, by capturing interviews, event footage or scenes described in a script. Post-production: This would be after filming has been done, and we would work on putting everything we have together, crafting a flow and adding graphics, titles and music where required. We would complete a draft for you to review and one more version with your feedback worked on before finally completing the project.
This depends on the type of job. For simple talking heads interviews or case studies we can provide a ‘self-shooting’ videographer, who will work alone to capture all the necessary footage.
However our preference is for a two- or three-man crew, consisting of a producer/director to oversee the filming and conduct interviews, plus one or two camera operators to concentrate on the visual and technical aspects. This ensures the key messages of the video are covered more effectively. For more complex filming requirements we may also recommend extra crew members, such as additional camera operators, a sound recordist, or a drone operator. These will all be costed separately in our quote.
As a starting point we’ll arrange a face-to-face meeting or ask you to fill out a short questionnaire to help us understand the project requirements. From there you can have as much or as little input into the scripting, filming and editing as you’d like. In any case we’ll keep you informed at every step of the process.
For animation, we generally agree the key messages with you and then we work on a draft script and a suggested visual style for review. However we’re also happy to work from a full script or storyboard provided to us.
Alongside the filming we’ll create any motion graphics required for the video. These could range from a simple animated logo to a series of stylish infographics. We always use graphics in a way that complements rather than complicates the message of the video.
Not every project requires a voiceover, but when it does we can provide you with a range of different voiceover samples to choose from and we’ll take care of the rest.
When a background music track is required we can source a suitable track from a royalty-free music library and provide a license for usage in the finished video.
Adding subtitles is an increasingly common request and we’re able to offer two options. We can either add subtitles directly to the video (so they always appear no matter when or how the video is accessed) or we can provide a separate subtitle file that can be uploaded to YouTube and other platforms alongside the video. This allows you to toggle the subtitles on and off, and to have several subtitle files in different languages for one video. We’ve provided video subtitles in over a dozen languages.
We film everything on professional broadcast-quality 4K video cameras and use additional kit – such as radio mics, lighting kit, or green screen – where appropriate. We continually invest in new kit and software to keep up-to-date with the rapidly changing standards of the industry.
We usually supply our finished videos in the most commonly used formats, typically .mp4 or .mov. However we’re happy to convert these into pretty much any other format free of charge.
We generally keep backup copies of any footage and project files for a minimum of four years. We’re happy to revisit and update older projects – for example if you have changed your branding or want to update facts and figures about your business. If there are concerns about data sensitivity we’re happy to delete all our copies of the media on completion of the project.
There’s no guarantee of what makes video content go ‘viral’ and we’d be wary of any organisation that promises to achieve this. However we’re happy to offer advice on distributing your content to the widest possible audience, and can recommend some of our trusted collaborators who specialise in SEO and social media if you wanted to explore this further.
Not all of our projects are ‘traditional’ video or animation. In the past few years we’ve created phone apps, clickable animations, and interactive training courses where the viewer determines the outcome of the storyline. We’re more than happy to take a brief and provide costs, and advise where we think the project would benefit from additional expertise from our partner agencies.
It really depends on the scale and complexity of what is required. Taking a 5-minute commercial production as an example:
- Pre-production may take about 2 to 4 weeks which includes research, scriptwriting, casting and sourcing.
- Filming may take 3 to 5 days.
- Post-production editing may take 1 to 2 weeks before final delivery.
Setting aside 4 to 6 weeks from project confirmation to final delivery is highly recommended.